An American client, the Society for Fetal Urology had a very clear vision for their site. To emphasise their paediatric care message, we put high-resolution images of infants in a clean, simple design. SFU wanted to draw users attention to events the society was hosting, so we added a calendar with a countdown to their annual main session. They also wanted to draw in new members, so we streamlined their membership forms and made it easy to pay online using PayPal, which integrates with their database of members. The final product is a goal-driven design that makes it easy to get what you need from the page.